Last Updated: 03/10/2023
This Privacy Policy is designed to help you understand how M-League Pte. Ltd. and its affiliates, including Mobile Premier League Inc. (collectively, “MPL,” “we,” “us,” “our”), collect, use, and share your personal information and to help you understand and exercise your privacy rights in the course of your use of the web portal at https://us.mpl.live (“the Site”), partner websites, the mobile application (“the App”) and other portals operated by MPL (collectively, the “Platform” or the “MPL Platform”). MPL offers various skill and learning-based digital games and other promotional and interactive features (collectively “Services”) which shall include matches, challenges, tournaments and competitions in respect of such skill and learning-based digital games (“Competitions”).
This Privacy Policy applies to personal information processed by us, including on our website, platform, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, mobile applications, and other offerings are collectively called “Services.”
The categories of personal information we collect depend on how you interact with us, our Services and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.
We may collect the following personal information that you provide to us.
We may collect personal information automatically when you use our Services:
Our uses of these Technologies fall into the following general categories:
See Section 5 below to understand your choices regarding these Technologies.
We may obtain information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application that you have made available via your privacy settings.
We use your information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.
We use your information to fulfil our contract with you and provide you with our Services, such as:
We use your information for various administrative purposes, such as:
We may use personal information to tailor and provide you with content and advertisements and build up marketing profiles. We may provide you with these materials as permitted by applicable law.
Some of the ways we market to you include email campaigns, custom audiences advertising, “look-alike” modeling, and “interest-based” or “personalized advertising,” including through cross-device tracking.
If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth below.
We also use your information for other purposes as requested by you or as permitted by applicable law.
We disclose your information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.
The categories of third parties with whom we may share your information are described below.
We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with our legal obligations; comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.
If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.
Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.
We process requests to be placed on do-not-mail, do-not-phone, and do-not-contact lists as required by applicable law.
The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
Please note you must separately opt out in each browser and on each device. If you choose to opt out of interest-based advertising using the methods described above, you may still see ads online, but they are less likely to be tailored to your interests.
If you are a California resident, please see the “Privacy Information for California Residents” section immediately below for information about your specific rights under California law.
If you are a California resident, California law requires us to provide you with some additional information regarding your rights with respect to your “personal information” (as defined in the California Consumer Privacy Act (“CCPA”)).
In many cases, if you are a California resident, the CCPA allows you to make certain requests about your personal information. Specifically, unless certain exceptions apply, the CCPA allows you to request us to:
You also have certain rights under the CCPA not to be subject to certain negative consequences for exercising CCPA rights.
We reserve the right to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, email address, phone number, or other information. You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.
Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide the Services to you or to comply with legal obligations, so we would need to either reject your request to delete the information or, if we are legally permitted to delete it, we would need to terminate our provision of the Services to you after deleting it. If you would like further information regarding your legal rights under California law or would like to exercise any of them, please contact us at [email protected].
California residents also have the right to opt out of the “sale” of their personal information. California law broadly defines “sale” in a way that may include allowing third parties to receive certain information such as cookies, IP address and/or browsing behavior for interest-based advertising or related purposes. Advertising, including interest-based advertising, enables MPL to provide relevant offers to you. It may also cover certain disclosures of personal information by MPL to other entities.
Depending on what Services you use, we may share the following categories of information for such advertising (which may be considered a sale as defined by California law):
If you or your authorized agent would like to opt out of MPL’s use of your information for such purposes (to the extent this is considered a sale), you may do so as outlined on the following page: Do Not Sell My Personal Information. Please note that we do not knowingly sell the personal information of minors under 16 years of age.
Collection, Use, and Disclosure of Californians’ Personal Information. During the 12 months leading up to the effective date of this Privacy Policy, we collected (and continue to collect) all of the categories of personal information described in the “Personal Information We Collect ” section of our Privacy Policy and listed in the chart below. That section also explains the sources from which we collect information about you, including, for example, you, service providers, other users, third party applications, analytics providers, cookies and tracking technologies, survey partners, related entities and affiliates, developer partners, your interaction with us on our social media channels, and marketing partners.
The “How We Use Your Information” section of this Privacy Policy explains how and why we use your information. Generally speaking, we use your information to provide our Services, send communications, personalize the Services, engage in transactions, improve the Services, enforce legal terms and defend our rights, investigate and prevent security issues, fraud, and abuse, and comply with laws.
We share certain personal information as set forth in “How We Disclose Your Information” section and in the chart below, and allow third parties to collect certain information about your activity, for example through cookies, as explained in “Personal Information We Collect” section. During those 12 months, we made the following disclosures of personal information about Californians:
Category of Personal Information Collected by MPL | Category of Third Parties Information is Disclosed to for a Business Purpose |
Contact information, account registration information, and personal identifiers, such as real name, alias, postal address, email address, date of birth, account name and password, account ID, driver’s license number, passport number, Social Security number, or other similar identifiers. | · Service providers who perform functions on our behalf, such as data storage and hosting providers, email and notification providers, identity verification provicers, network and system management providers, communication tools, IT support providers, CRM providers, payment providers (“Service Providers”) · Affiliates · Game developer partners · Data analytics providers · Online advertisers and ad networks · Other individuals, services, and partners at your request or with your consent · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Financial and transactional information, such as billing information, financial account information, and information about your transactions with us and other users. | · Service Providers · Affiliates · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
User-generated content, such as photos, videos, or audio uploaded to your profile or account and information you submit to a public forum. | · Service Providers · Affiliates · Game developer partners · Other individuals, services, and partners at your request or with your consent · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Customer service information, such as questions and other messages you address to us and summaries or voice recordings of your interactions with customer care. | · Service Providers · Affiliates · Game developer partners · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Research or survey information, for example, if you participate in a survey, we collect information needed for you to participate (such as contact information). | · Service Providers · Affiliates · Game developer partners and others with your consent · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Device information and identifiers, such as IP address, browser type and language, operating system, platform type, device type, software and hardware attributes, and unique device, advertising, and app identifiers. | · Service Providers · Affiliates · Game developer partners · Data analytics providers · Online advertisers and ad networks · Other individuals, services, and partners at your request or with your consent · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Connection and usage data, such as information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, whether you open an email and your interaction with email content, access times, error logs, and other similar information, and sensory and telemetry data. | · Service Providers · Affiliates · Data analytics providers · Online advertisers and ad networks · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Geolocation data, such as city, state, country, and ZIP code associated with your IP address or derived through Wi-Fi triangulation, and with your permission in accordance with your mobile device settings, and precise geolocation information from GPS-based functionality on your mobile devices. Please note that some location-based services may require your personal information for the feature to work as intended. | · Service Providers · Affiliates · Data analytics providers · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Information about others, such as if you use a “refer-a-friend” tool (or similar feature) that allows you to send information to another person, or invite them to participate in the Services. | · Service Providers · Affiliates · Data analytics providers · Online advertisers and ad networks · Other individuals, services, and partners at your request or with your consent · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Visual (photographic) information, such as your photograph when you provide a photo ID for identity verification purposes. | · Service Providers · Affiliates · Third parties for legal purposes |
Inferences we draw from information we collect about you, such as inferences about your preferences or abilities based on your use of the Services for purposes of app personalization, skill matching, and marketing. | · Service Providers
· Affiliates · Data analytics providers · Online advertisers and ad networks · Other individuals, services, and partners at your request or with your consent · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
Other information, such as any other information you choose to directly provide to us in connection with your use of the Services. | · Service Providers · Affiliates · Game developer partners · Data analytics providers · Online advertisers and ad networks · Other individuals, services, and partners at your request or with your consent · Entities involved in actual or potential significant corporate transactions · Third parties for legal purposes |
California “Shine the Light” Disclosure. The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes within the meaning of that law.
Under Nevada law, certain Nevada residents may opt out of the “sale” of “covered information” (as such term is defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons. “Covered information” includes first and last name, address, email address, phone number, Social Security Number, or an identifier that allows a specific person to be contacted either physically or online. We do not engage in such activity as of the effective date of this Privacy Policy; however, if you are a Nevada resident who has purchased or leased goods or services from us, you may submit a request to opt out of the sale of your covered information under Nevada law by emailing us at [email protected]. Please note we may take reasonable steps to verify your identity and the authenticity of the request.
We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. We have taken appropriate safeguards to require that your personal information will remain protected and require our third-party service providers and partners to have appropriate safeguards as well. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.
By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail or by sending an email to you.
All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.
We store the personal information we collect as described in this Privacy Policy until you delete the app or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, enable compliance with applicable laws by us as well as any of our service providers or vendors, conduct audits, pursue legitimate business purposes and enforce our agreements.
The Services are not directed to children under 18, and we do not knowingly collect personal information from children under the age of 18. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account.
12.1 Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.
12.2 Changes to our Privacy Policy. We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.
a) You can delete your Account, including any personal data that you may have submitted onto out platform, at any time by accessing the “Delete Account” option from the MPL Pro mobile application (accessible from clicking on the Hamburger menu on top left, and then clicking on Profile icon, and then clicking on the top right More Options menu).
Use this navigation in the MPL Pro mobile application : Hamburger Menu (Top Left) –> Profile –> Menu option (Top Right) –> Delete Account.
If you have any issues initiating this request for deletion of your account, including for the deletion of any personal data that you may have submitted, please reach out to us at [email protected].
b) Once you opt for Account Deletion on the Platform, we will process this request as per the timeline communicated to you at the time of submission of the Account Deletion request. In all cases, we will confirm our acceptance of the Account Deletion request within 12 hours of making the request, and Your Account will be deleted within 15 days of acceptance.
c) Please note that Account Deletion, including deletion of any personal data submitted by you that is associated with that account, is irreversible. Once deleted, your Account cannot be retrieved even if you want to come back onto the Platform or have deleted the Account by accident, including if your Account has been hacked / you have lost control of your Account.
d) Please note that any Winnings that are not withdrawn from your Account will lapse after your Account Deletion – please ensure that any amounts in your Account balance are withdrawn from your Account prior to opting for Account Deletion;
e) Here is what happens to Your Content once your Account is deleted, which will also have to be read with our Privacy Policy:
If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:
Mobile Premier League Inc.
77 Sands Street, 6th Floor
Brooklyn, NY 11201